Established in 1998, the PR Council (PRC) connects leading PR agencies across North America, fostering collaboration and advocacy. With a mission to enhance agency value and industry impact, we promote best practices and support professional growth while upholding ethical standards. The PRC is the only U.S. and Canada-focused association dedicated to agencies with PR offerings, and our diverse membership includes 150+ of the premier global, mid-size, regional and specialty firms across every discipline and practice area.